SMS Valet is a ticketless valet parking solution that moonlights as a targeted advertising tool.

With SMS Valet, restaurants give guests the ability to E-validate or pay by phone using their credit cards, eliminating the need for cash. Guests can also request vehicles in advance to speed up leaving, avoid long waits for cars, or waiting outside in bad weather while the car is pulled up.

Restaurants use SMS Valet technology to advertise specials or promote seasonal menu items to guests arriving at the location. And when guests leave, the system can send coupons for return visits or surveys to evaluate their dining experiences while it’s top of mind. Operators use the online portal to get data reports about valet activity and fees collected to accurately track revenue.