The valet is the first and last impression and subpar service can completely derail the customer’s entire experience. Traditional valet is a cash-based system trying to succeed in a digital world. Providing an outdated and subpar solution can ruin the guest experience. That’s why Platinum Parking, a premium parking and valet service operator in Texas, chose to partner with SMS Valet when they started working with Crescent Property Management at two of their high profile properties in Uptown Dallas, TX, Crescent Court and McKinney & Olive.